Core Values for Your Business

Determining core values for your business seems like it should be easy… and then you dive in and actually do the work.

Here’s a helpful list to get you started. Core values can be used to guide business decisions and help with your content.

If it’s easier to shake the mindset blocks around “core values”, think about it this way: What kind of words or general vibe do you want associated with your business?

Or, answer this question:

My business is ________________________

Here’s a list to get you started:

  • Able
  • Abundance
  • Accessible
  • Accomplished
  • Accurate
  • Active
  • Adaptable
  • Adept
  • Advanced
  • Adventure
  • Advisable
  • Aesthetically Pleasing
  • Affordable
  • Aggressive
  • Agreeable
  • Alternative
  • Ambitious
  • Analytical
  • Appreciative
  • Approachable
  • Articulate
  • Astute
  • Attentive
  • Attuned
  • Authenticity
  • Available
  • Balanced
  • Believe
  • Best
  • Better
  • Better-than-the-rest
  • Blissionarie
  • Blue Collar
  • Bold
  • Bright
  • Busy
  • Calm
  • Candid
  • Capable
  • Career-advancing
  • Careful
  • Certified
  • Choice
  • Clear
  • Collaboration
  • Commitment
  • Committed
  • Communication
  • Competent
  • Competitive
  • Compliant
  • Complicity
  • Comprehensive
  • Confident
  • Conscientious
  • Consistency
  • Consistent
  • Cooperative
  • Coordinated
  • Corporate
  • Courageous
  • Couture
  • Creative
  • Creativity
  • Credible
  • Cultured
  • Curious
  • Customer-oriented
  • Cutting-edge
  • Daring
  • Decisive
  • Dedicated
  • Deep
  • Delightful
  • Dependable
  • Deployable
  • Descriptive
  • Detailed
  • Determined
  • Developing
  • Different
  • Diligent
  • Diplomatic
  • Discipline
  • Discreet
  • Distinct
  • Diversified
  • Dominant
  • Dramatic
  • Driven
  • Dry
  • Durable
  • Dynamic
  • Easy-to-get-along-with
  • Easygoing
  • Economical
  • Educated
  • Effective
  • Efficiency
  • Efficient
  • Elastic
  • Eloquent
  • Empathetic
  • Empower
  • Energetic
  • Enrich
  • Enterprising
  • Entertaining
  • Enthusiasm
  • Enthusiastic
  • Ethical
  • Excellent
  • Executive
  • Exemplary
  • Expansion
  • Experienced
  • Extraordinary
  • Fair
  • Familiar
  • Famous
  • Fast
  • Fearless
  • Festive
  • Fierce
  • Fine
  • Flawless
  • Flowing
  • Focus
  • Focused
  • Freedom
  • Frequent
  • Fresh
  • Friendly
  • Fulfilment
  • Fun
  • Functional
  • Funny
  • Futuristic
  • Gainful
  • Game-changing
  • Good
  • Goodness
  • Gratitude
  • Grounded
  • Growth
  • Hands-on
  • Happiness
  • Happy
  • Hard-to-find
  • Hard-working
  • Harmonious
  • Helpful
  • High-earning
  • Holistic
  • Honest
  • Honesty
  • Hybrid
  • Imaginative
  • Important
  • Impressive
  • Independent
  • Indispensable
  • Industrious
  • Inexpensive
  • Influential
  • Innovation
  • Innovative
  • Inquisitive
  • Insightful
  • Inspire
  • Instinctive
  • Instrumental
  • Integrity
  • Intellectual
  • Intelligent
  • Interesting
  • Interoperable
  • Involved
  • Judicious
  • Knowledgeable
  • Known
  • Large
  • Leadership
  • Leading
  • Lean
  • Learnable
  • Light
  • Likable
  • Literate
  • Logic
  • Logical
  • Long Lasting
  • Long Term
  • Love
  • Loyal
  • Loyalty
  • Luxury
  • Lyrical
  • Magical
  • Maintainable
  • Makeshift
  • Masterful
  • Material
  • Mature
  • Methodical
  • Meticulous
  • Mixed
  • Momentous
  • Moral
  • Motivated
  • Mysterious
  • Natural
  • Necessary
  • New
  • Next
  • Nimble
  • Obtainable
  • Odd
  • Offbeat
  • On-target
  • Open
  • Open-minded
  • Operable
  • Optimal
  • Optimized
  • Organic
  • Organized
  • Outgoing
  • Outstanding
  • Overt
  • Painstaking
  • Panoramic
  • Parallel
  • Passion – Passionate (About The Work)
  • Passionate
  • Patient
  • Peace
  • Peaceful
  • Perceptive
  • Perfect
  • Periodic
  • Perpetual
  • Perseverance
  • Persistent
  • Persuasive
  • Physical
  • Planning
  • Plausible
  • Pleasant
  • Popular
  • Positive
  • Possible
  • Power
  • Powerful
  • Practiced
  • Precious
  • Precise
  • Preferred
  • Premier
  • Premium
  • Prepared
  • Present
  • Private
  • Proactive
  • Problem-solving
  • Productive
  • Professional
  • Proficient
  • Profit
  • Profitable
  • Progress
  • Progressive
  • Prolific
  • Promotional
  • Protective
  • Proud
  • Proven
  • Prudent
  • Public
  • Punctual
  • Qualified
  • Quality
  • Quality-conscious
  • Quick
  • Quiet
  • Rare
  • Rational
  • Ready
  • Real
  • Real Time
  • Rebel
  • Receptive
  • Recommended
  • Redundant
  • Regular
  • Relaxed
  • Relevant
  • Reliable
  • Remarkable
  • Resilient
  • Resourceful
  • Responsible
  • Reusable
  • Revolutionary
  • Ripe
  • Robust
  • Safe
  • Safety
  • Satisfaction
  • Satisfying
  • Savvy
  • Scalability
  • Scalable
  • Scarce
  • Secure
  • Selective
  • Serious
  • Service-oriented
  • Sharing
  • Sharp
  • Shrewd
  • Silent
  • Simple
  • Sincere
  • Skilled
  • Skillful
  • Small
  • Smart
  • Smarter
  • Smooth
  • Social
  • Solid
  • Solution
  • Sophisticated
  • Special
  • Specialized
  • Spectacular
  • Speed
  • Spotless
  • Stable
  • Standard
  • Steadfast
  • Steady
  • Strategic
  • Strategy
  • Streamlined
  • Stress-free
  • Strong
  • Sturdy
  • Stylish
  • Substantial
  • Subtle
  • Success
  • Successful
  • Succinct
  • Sudden
  • Suitable
  • Superb
  • Supreme
  • Sustainable
  • Swanky
  • Tactful
  • Tactical
  • Talented
  • Tame
  • Tangible
  • Targeted
  • Tasteful
  • Tasty
  • Teamwork.
  • Tenacious
  • Tested
  • Thankful
  • Thin
  • Thinkable
  • Thorough
  • Thoughtful
  • Threatening
  • Time-saving
  • Timely
  • Tolerant
  • Traceable
  • Trained
  • Transform
  • Transparent
  • Trustworthy
  • Truthful
  • Typical
  • Ubiquitous
  • Unbiased
  • Uncovered
  • Unique
  • Unknown
  • Upbeat
  • Upgraded
  • Upscale
  • Usable
  • Useful
  • Valuable
  • Value-priced
  • Vast
  • Versatile
  • Visionary
  • Weird
  • Well-made
  • Well-oiled
  • Well-rounded
  • White Collar
  • Wide
  • Willing
  • Wise
  • Work-saving
  • Workable
  • Working
  • Youthful
  • Zealous

(Use this list to determine an important part of your brand identity. Curious what else to include? Check out our guide here!)

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