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The Branding Guide Generator

Create a one page PDF that clearly defines your brand,
so no matter where you show up online,
your customers find the same version of YOU.

Need help? Learn how to get the most out of this tool!

  • Your Business Details

  • Make sure it's written correctly - is everything capitalized the right way? Spaced correctly?
  • This is the logo that's on your letterhead or website!
    Accepted file types: jpg, gif, png, pdf, Max. file size: 300 MB.
  • This is the logo you use for social media or the favicon on your website. It's typically square or circular.
    Accepted file types: jpg, gif, png, Max. file size: 300 MB.

  • Fonts & Colors

  • Hidden
  • What's the main font you use in your business? If you have a website, this is the font you use in your header, or h1 tags.
  • What's the other font you use for your business? On your website, this is usually the font you use for paragraph text.
  • Choose the main color for your business. (Select your color, then hit "close" to save)
    ColorPick color
  • Select the second main color for your business.
    ColorPick color
  • Choose the third color you use in your business.
    ColorPick color
  • Do you use accent colors for your business? Select the first accent color here.
    ColorPick color
  • Select the second accent color here.
    ColorPick color
  • Choose your last branding color here.
    ColorPick color

  • Emotion

  • Ctrl-click to select each word. These are words that describe you and your business. (Don't choose more than 5 - you'll lose a sense of who you are when you try to be everything!)

  • Write 2-3 short phrases describing what your users should feel when they interact with you and your business.

    This is ALL about the users - not you.

    For example:
    Part of a community
    Like they have exclusive access
    Confident in their decision

  • As your users are visiting your website or interacting with your brand, what action do you hope they take? Should they schedule a consultation? Should they purchase your product? Should they download a freebie?

  • What kind of images should be used for your business?

    Upload up to 3 images that look like your brand feels. For example, if you're a fitness company you won't want images of people watching TV. Instead, you'll want images of people participating in physical activities. Pro tip: Visit sites like Pixabay.com to source royalty-free images.

  • Your information