How To Be Pro-Capacity – Reimagining Hustle with Eliya Finkelstein

My big takeaway:

Ask yourself “What’s your capacity!”
(Especially when inside the entrepreneurial vortex)

Mom of 2 and storytelling expert, Eliya Finkelstein coaches entrepreneurs on bringing the art of storytelling to the science of marketing. In this episode we chat about honest-to-goodness entrepreneur life and how entrepreneurship doesn’t have to look a certain way.

Links from the show:


On social @heyeliya



Show Notes:

01:40 – Eliya reversed roles when her husband was laid off during to Covid.

05:41 – Success looks so different now than it did even 6 months ago. Now it looks like slowing down and prioritizing.

07:35 – How has being a parent changed you?

09:45 – The guilt is real!

11:49 – Built fast enough her kids suffered, so she had to set boundaries

12:42 – How did you manage the explosive growth?

16:55 – Entrepreneurship doesn’t look a certain way

18:25 – Anti-hustle, pro-capacity

21:44 – Pep talk